Today I discovered The Cluetrain Manifesto. It speaks about smart markets or, what is the same, social networks. It speaks about revolution that has been borne out of blogs and related sites like technorati, del.icio.us, flickr, furl, digg, what have you... And while the social network grows smarter giving birth to intelligent accumulations of information and other related works like software (yes, I'm talking about Linux and open source), the "company" grows dumber waddling in the muck of self-negation.
The Cluetrain Manifesto is a book. An online book you can read entirely for free, though I surmise you can buy it if you so wish. It hooked me from the very first paragraph:
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
And I found a kicker in the last of it's "95 Theses"; it says:
We are waking up and linking to each other. We are watching. But we are not waiting.
Go. Read it now.
The information soldier is part of the smart market in spite of being dumb...
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